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    1. APPROACH

      • Process raw images and transform unstructured data into structured data formats
      • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
      • Provide an analytics platform with BI & reporting capabilities for the end business users.

      KEY BENEFITS

      • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
      • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

      RESULTS

      • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
      • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

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